THE PRODUCT
BUSINESS
The global expanded polystyrene (EPS) market is estimated to grow from $15 billion in 2018 to over $24 billion by 2027 with a CAGR of 5.3%.
The market share of EPS used for packaging is 31% (i.e. USD 5 billion worldwide). The foam packing industry is promoting recycling efforts and incineration of EPS after its single use in order to combat the urge of policy makers, consumers and big corporations to become more environmentally friendly.
The reality is that degradation of EPS based packaging materials takes more than hundred thousand years. With a worldwide average of 95% of all waste ending up on landfills or in the environment, EPS based packaging is a significant contributor to global pollution. While recycling rates in the developed world are higher, the biggest and fastest growing markets for EPS based packaging materials are in the Asia-Pacific region with a market share of over 47%.
STRATEGY
Our overarching business model is B2B since single consumers will hardly require such amounts of packaging. MYCROBEZ efforts will be focused on establishing a dominant position in the market with a key substitute for EPS. Competitive advantages are the superior material properties and positive environmental impact.
In a three phase strategy different market segments are to be targeted following each other as business volumes surge.
PEOPLE
We are three students from Basel who started this project in the summer of 2019.
CONTACT US
Please feel free to contact or invite us for a pitch!
CONTACT
Mycrobez GmbH
Grellingerstrasse 27
4052 Basel
Switzerland
Phone +41 76 334 35 05
E-Mail: contact@mycrobez.ch